01.08
Does your business have a Facebook Page?
Here are 4 quick tips that you can start implementing now.
1. Have a plan
It’s no use setting up your page and updating it willy-nilly.
So work out a plan that includes how often you’ll check your page and respond to any feedback, and when you’ll update your status or publish new content.
Of course, there will probably be times when you need to deviate from your plan. But having one in place will ensure that your page is updated regularly.
A plan will also help you to specify times when you’ll work on your page, leaving the rest of the time the get on with the other important parts of your business.
2. Don’t update too much
The people who “like” your business’s Facebook Page will see your status updates in their news feed.
So if you update it too much, it will create clutter in their feed, increasing the chance of them becoming “blind” to your updates, blocking your updates from appearing, or worse, “unliking” your business’s page.
It’s much better to update your status say, 1-3 times a week. Remind people that you’re still there – but don’t shove it in their faces.
3. Make it shareable
To get more support for your business via Facebook, you’ll need to encourage people to “like” your status updates, and share content with their friends.
So make sure that at least 50 percent of what you publish on your Facebook Page is “shareable.”
By this, I mean something that people will be happy to be associated with – after all, once they pressed the “like” button it will appear on their Facebook profile.
Naturally, shareable also means content that people will actively share with their friends, like special deals, expert information, jokes, videos, and the like.
4. Use your allies
Encourage friends and family to support your Facebook page and share your content with their Facebook friends. Ask customers to “like” and support your page and leave comments. Work with other businesses to share and promote each other’s social media efforts.
Remember, the more support and engagement you get, the more exposure you’ll get on Facebook, which will mean more “likes” for your page.
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